Email this article Media Content Preferences and Perceptions towards Dominant Value Orientations in Media Among Pre-Service Teachers
), Juspher Handang(2), Nurfaiza Joe(3), Lyka Saldariega(4), Genelyn Ruiz(5), Kathleen Gregorio(6), Nicole Lapore(7), Cherry Ann Doren(8), Jewel Lemana(9) (1) Western Mindanao State University, Philippines
(2) Western Mindanao State University, Philippines
(3) Western Mindanao State University, Philippines
(4) Western Mindanao State University, Philippines
(5) Department of Education-Zamboanga Del Norte Division, Philippines
(6) Western Mindanao State University, Philippines
(7) Western Mindanao State University, Philippines
(8) Western Mindanao State University, Philippines
(9) Western Mindanao State University, Philippines
Corresponding AuthorCopyright (c) 2025 Suzette Mata, Juspher Handang, Nurfaiza Joe, Lyka Saldariega, Genelyn Ruiz, Kathleen Gregorio, Nicole Lapore, Cherry Ann Doren, Jewel Lemana
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Abstract
Media Content Preferences and Perceptions Towards Dominant Value Orientations in Media Among Pre-Service Teachers. Objective: The purpose of this study was to determine the media content preferences and the perceptions towards dominant value orientations in media. Methods: This research employed a quantitative research design through the use of an online survey technique. Findings: The findings showed that there are gender differences in relation to the pre-service teachers' thematic content preferences. In terms of the preferable television program content and the gender of pre-service teachers, it revealed a statistically significant difference. A positive and negative correlation was also shown between the pre-service teachers' viewing habits and their perceptions of dominant values that are presented in various television programs, and in the pre-service teachers' preferences for music genres and the values promoted in several music videos. Conclusion: The findings in this study indicate that the media content preferences of pre-service teachers differ from their perception of media values.
Keywords: media content preferences, perceptions, value orientations.
DOI: http://dx.doi.org/10.23960/jpp.v13.i2.202315
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