2026-04-04T04:02:38Z https://jpp.fkip.unila.ac.id/index.php/jpp/oai

oai:ojs.jpp.fkip.unila.ac.id:article/388 2025-04-28T09:49:33Z jpp:ART

Media Content Preferences and Perceptions towards Dominant Value Orientations in Media Among Pre-Service Teachers Mata, Suzette Handang, Juspher Joe, Nurfaiza Saldariega, Lyka Ruiz, Genelyn Gregorio, Kathleen Lapore, Nicole Doren, Cherry Ann Lemana, Jewel Media Content Preferences and Perceptions Towards Dominant Value Orientations in Media Among Pre-Service Teachers. Objective: The purpose of this study was to determine the media content preferences and the perceptions towards dominant value orientations in media. Methods: This research employed a quantitative research design through the use of an online survey technique. Findings: The findings showed that there are gender differences in relation to the pre-service teachers' thematic content preferences. In terms of the preferable television program content and the gender of pre-service teachers, it revealed a statistically significant difference. A positive and negative correlation was also shown between the pre-service teachers' viewing habits and their perceptions of dominant values that are presented in various television programs, and in the pre-service teachers' preferences for music genres and the values promoted in several music videos. Conclusion: The findings in this study indicate that the media content preferences of pre-service teachers differ from their perception of media values.  Keywords: media content preferences, perceptions, value orientations.DOI: http://dx.doi.org/10.23960/jpp.v13.i2.202315 FKIP Universitas Lampung 2025-04-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article https://jpp.fkip.unila.ac.id/index.php/jpp/article/view/388 Jurnal Pendidikan Progresif; Vol 13, No 2 (2023): Jurnal Pendidikan Progresif; 347-363 2550-1313 2087-9849 en Copyright (c) 2025 Suzette Mata, Juspher Handang, Nurfaiza Joe, Lyka Saldariega, Genelyn Ruiz, Kathleen Gregorio, Nicole Lapore, Cherry Ann Doren, Jewel Lemana https://creativecommons.org/licenses/by-sa/4.0